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Overkill was a Marvel UK anthology published during the 1990s, deliberately designed as a Marvel equivalent to 2000AD.
Originally there was an editorially-directed policy of no Marvel US superheroes appearing in Overkill (meaning it could only reprint 11 pages of each Marvel UK story, excising 11 that had deliberate US guest-stars) - market research indicated this was counter-productive and the policy was dropped, with Death's Head taking a prominent role in the comic.