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Star (stylized as ST★R) is a content hub within the Disney+Template:Efn streaming service that launched on February 23, 2021. The hub is available in a subset of countries where Disney+ is operated, except the United States.[1]
Star features a large library of television and film content from the libraries of Disney subsidiaries, including FX Networks, Hulu, Freeform, ABC Signature, MTM Enterprises, Touchstone Television, 20th Television, 20th Television Animation, 20th Century Studios, 20th Century Animation, Searchlight Pictures, Touchstone Pictures and Hollywood Pictures.[1][2][3][4] It also features licensed non-Disney branded content through Disney Platform Distribution.
History
Background
The "Star" brand originated as a Hong Kong-based satellite broadcaster, which operated under that name as an acronym of "Satellite Television Asian Region", it was founded by Hutchison Whampoa in 1990, and had been acquired by News Corporation in 1993.[5] After 2009, the Star brand was mainly restricted to the now-separately owned Star China Media, as well as Star India, which operates primarily in India, but also distributes programming internationally via services targeting viewers of Indian descent. The remainder of the Star Asia Pacific business was later brought under the Fox International Channels division.[6]
Star India (as well as all of the now Fox Networks Group's Asia Pacific operationsTemplate:Efn) was then acquired by Walt Disney as part of its acquisition of 21st Century Fox on March 20, 2019.
During an earnings call on August 5, 2020, Disney CEO Bob Chapek announced that Disney planned to launch a new international, general entertainment service under the "Star" brand name in 2021. The plan superseded a previously announced international expansion of the majority-controlled American streaming service, Hulu, which has only expanded outside the United States to Japan.Template:Efn Chapek argued that, outside of the United States, the Hulu brand is not well known while Star is much more recognizable.[7]
Launch
Disney officially announced Star and Star+ on December 10, 2020, at its Investor Day Event.[8] During the event, it was announced that Star would launch as a sixth brand tile within the Disney+ interface. Additional parental controls would be launched alongside Star's introduction. Although Star would be available at no extra cost to Disney+ subscribers, the introduction of Star would coincide with a price increase.[9] Star was launched in Canada, United Kingdom, Western Europe, Australia, New Zealand and Singapore on February 23, 2021, while the service was launched in Hong Kong and Taiwan later in 2021.[10] Disney promoted the launch by naming several stars in the International Star Registry.[11]
Star+ was launched in Latin America on August 31, 2021. Star was to also launch in Central and Eastern Europe, Israel, South Africa and the MENA Region in 2022. Star was launched in Japan and South Korea on October 27, 2021, and November 12, 2021, respectively.[12] It was indeed launched in May 2022 in South Africa and in June 2022 in various MENA and European countries.[13]
Subsequently, the European feeds of Star Plus, Star Bharat and Star Gold were rebranded as Utsav Plus, Utsav Bharat and Utsav Gold, respectively, on January 22, 2021, to avoid confusion with the streaming hub.[14] Disney plans to produce more Korean, Japanese and other Asian content under Star and Disney+ in the next few years.[15]
In May 2023, Disney rolled out the Star hub for Disney+ Hotstar subscribers in Indonesia, Malaysia and Thailand.[16]
In March 2024, it was announced that the Star hub would be added on Disney+ in Latin America on June 26, 2024,[17] while its separate platform, Star+, would be discontinued on July 24 of same year.[18]
Content
General content
Star includes a range of content produced or otherwise owned by Disney and its subsidiaries, including television programs produced by ABC Signature, MTM Enterprises, Touchstone Television, 20th Television, 20th Television Animation, FXP, and their divisions and predecessors, as well as films from the 20th Century Studios, 20th Century Animation, Searchlight Pictures, Touchstone Pictures and Hollywood Pictures libraries and some films from the Miramax Films library. Much of the TV content was originally produced for Disney-owned networks and services such as ABC, FX and Freeform. Other programs were originally commissioned by third-party networks but have been made available on Star because Disney has retained the international distribution rights.[3]
In Europe, Disney+ and Star offer local content from third-party distributors in addition to local in-house and co-productions. The reason for this is a regulation that requires a certain percentage of European productions. In order to comply with this requirement, Disney has entered into a partnership with various local distributors from France and Germany, among others.[19][20][21][22] In Japan, besides Disney-owned contents, Star also provides anime series produced in the country.[23]
Multi-year deal with Sony Pictures
In April 2021, Disney and Sony Pictures reached a multi-year deal to let Sony's titles stream on Hulu and Disney+ or premiered on Disney linear television, it also merged separated existing deal between Funimation (now Crunchyroll) and Hulu. While title begins to add on Hulu and Disney+ until September 2022,[24] Marvel related titles starting with Spider-Man films added to Disney+'s Marvel hub in June 2022.[25] This also included the animated Spider-Man: Into the Spider-Verse.[26] All three Sam Raimi-directed Spider-Man films and The Amazing Spider-Man would eventually be made available on the American version of the platform on April 21, 2023, with Spider-Man: Homecoming and Venom, a film in Sony's Spider-Man Universe, being made available the following month.[27] Other mature and non-Marvel related Sony Pictures titles that premiered on Disney's linear networks available on the Star hub (specifically from Sony Pictures Television) include ABC's The Good Doctor, For Life and Schooled, FX's Justified, Damages and Rescue Me and Hulu's Future Man (which is no longer available following the May 26, 2023 purge of Disney+ titles).[28] Initially, non-Marvel related titles and Crunchyroll-licensed titles were only available on Hulu in United States, multiple titles were started to available on Disney+ in March 2024 through Hulu on Disney+ hub.
Exclusive content
Many productions for which the local first release is carried out by Star are advertised and offered as Star Originals or Star Exclusives. Most of these productions come from the streaming services (such as Hulu) and TV channels (such as ABC, Freeform, FX, ESPN, or National Geographic) of the Walt Disney Company. Selected productions from its sister services Star+ and Disney+ Hotstar may come to Star,[29][30][31] Disney+ original series and movies that are not labeled under Disney, Pixar, Marvel, Star Wars or National Geographic are also released to Star outside of the United States and Latin America but retain their Disney+ Originals status. Disney also has local partnerships with licensors and distributes selected productions worldwide. One Such partnership, for example is with the Japanese TV broadcaster TBS.[32]
Availability
As described above, Star is available as part of the Disney+ service in many countries around the world. In India, where Disney+ is distributed as part of Disney+ Hotstar, many of the same programs are available as part of Hotstar's general-interest content, often categorized under hubs such as Star World.[33] The only market where Disney+ is available without the Star hub is the United States, where much of this programs are instead distributed through Hulu, and its namesake content hub on Disney+.
On May 3, 2023, Disney made changes to Disney+ Hotstar in Indonesia, Malaysia and Thailand, where the interface now provides the Star hub, as part of an ongoing "Hotstar X" refresh in various markets.[16]
Explanatory notes
References
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