View source for Ash Williams

{{Short description|Fictional character}}
{{other people|Ashley Williams}}
{{Infobox character
| name = Ash Williams
| series = [[Evil Dead]]
| image = Ashley James Williams.jpg
| alt = Campbell as Ash Williams holding a gun
| caption = [[Bruce Campbell]] as Ash Williams in ''[[Ash vs Evil Dead]]''.
| first = ''[[The Evil Dead]]'' (1981)
| creator = [[Sam Raimi]]
| portrayer = [[Bruce Campbell]]<br>Donal Thoms-Cappello (''The Official Evil Dead 2 Escape Room'')
| voice = Bruce Campbell<br>Danny Webber (''[[Poker Night 2]]'')
| lbl1 = Appearances
| data1 = '''Films:'''
* ''[[The Evil Dead]]''
* ''[[Evil Dead II]]''
* ''[[Army of Darkness]]''
* '' [[Evil Dead (2013 film)|Evil Dead]]''
* ''[[Evil Dead Rise]]''
----'''Television:'''
* ''[[Ash vs Evil Dead]]''
----'''Video games:'''
* ''[[The Evil Dead (video game)|The Evil Dead]]''
* ''[[Evil Dead: Hail to the King]]''
* ''[[Evil Dead: A Fistful of Boomstick]]''
* ''[[Evil Dead: Regeneration]]''
* ''[[Army of Darkness: Defense]]''
* ''[[Poker Night 2]]''
* ''Deploy and Destroy''
* ''[[Family Guy: The Quest for Stuff]]''
* [[Hit It Rich!|''Hit It Rich! Evil Dead 2'']]
* ''[[Dead by Daylight]]''
* ''[[Phantom Halls]]''
* ''[[Evil Dead: The Game]]''
* ''[[Fortnite]]''
* ''[[Call of Duty: Modern Warfare II (2022 video game)|Call of Duty: Modern Warfare II]]'' / ''[[Call of Duty: Warzone 2.0]]''
* ''RetroRealms: Ash vs Evil Dead''<ref name="RetroRealms">{{Cite web|url=https://www.ign.com/articles/retro-realms-halloween-ash-vs-evil-dead-games-announced-release-date-price|title=Boss Team Games Announces Two 16-Bit Platformers Based on the Halloween and Evil Dead Franchises|website=[[IGN]]|first=Taylor|last=Lyles|date=August 13, 2024|access-date=August 13, 2024|archive-date=August 13, 2024|archive-url=https://web.archive.org/web/20240813135033/https://www.ign.com/articles/retro-realms-halloween-ash-vs-evil-dead-games-announced-release-date-price|url-status=live}}</ref>
* ''RetroRealms: Halloween'' {{Small|(crossover)}}<ref name="RetroRealms"/>
| occupation = {{ubl|'''Film trilogy''':|Sales clerk at S-Mart|'''''Ash vs Evil Dead''''':|Stockboy at Value Stop (formerly)|Owner of Ashy Slashy's Hardware Store and Sex Toy Emporium}}
| gender = Male
| full_name = Ashley Joanna Williams<ref name="aved0304">{{cite episode |series=[[Ash vs Evil Dead]] |title=Unfinished Business |season=3 |number=4 |date=18 March 2018 }}</ref>
| nickname = Ash
| family = {{ubl|Cheryl Williams (sister; deceased)|Brock Williams (father; deceased)|Caroline Williams (mother; deceased)}}
| spouse = Sheila Williams (''[[Army of Darkness (comics)|Ash and the Army of Darkness]]'')<br>Candace "Candy" Barr (legal wife; deceased)
| children = Brandy Barr (daughter; ''Ash vs Evil Dead'')<br>Unnamed child (with Sheila; ''Army of Darkness'' comics and ''Poker Night 2'')
| alias = The One<ref name="aod">{{cite AV media | people = [[Sam Raimi]] (director) | title = [[Army of Darkness]] | type = [[film]] | publisher = [[Universal Pictures]] |date = October 9, 1992}}</ref><br>El Jefe<ref name="aved0101">{{cite episode | title=El Jefe | series=[[Ash vs. Evil Dead]] | date=October 31, 2015 | network=[[Starz]] | season=1 | number=1}}</ref><br>Ashy Slashy<ref name="aved0201">{{cite episode | title=Home | series=[[Ash vs. Evil Dead]] | date=September 27, 2016 | network=[[Starz]] | season=2 | number=1}}</ref>
| lbl21 = Birth date
| data21 = <!--Do not change to August 4. See talk page.-->April 8th, 1957<ref name="proplicense">{{cite web | title=Ash Williams's (Bruce Campbell) Screen Used Wallet, License, Flask & Key Set | url=https://www.proparchives.com/listing/ash-vs-evil-dead-ash-bruce-campbell-screen-used-wallet-license-flask-key-set/ | access-date=June 17, 2020 | archive-url=https://web.archive.org/web/20200617105132/https://www.proparchives.com/listing/ash-vs-evil-dead-ash-bruce-campbell-screen-used-wallet-license-flask-key-set/ | publisher=Prop Archives | website=proparchives.com | archive-date=June 17, 2020 | url-status=live}}</ref>
| significant_others = {{ubl|Linda|Linda Bates|Jenny|Amanda Fisher}}
| lbl22 = Friends
| data22 = {{ubl|Scott|Shelly|Linda|Chet Kaminski|Pablo Simon Bolivar|Kelly Maxwell|Dalton}}
| lbl23 = Hometown
| data23 = Elk Grove, [[Michigan]], [[United States]]<ref name="aved0201" />
| lbl24 = Status
| data24 = Alive
}}
'''Ashley Joanna''' "'''Ash'''" '''Williams'''<ref name="aved0304" /> is a fictional character and the [[protagonist]] of the ''[[Evil Dead]]'' franchise. Created by [[Sam Raimi]], he is portrayed by [[Bruce Campbell]] and is the only character to appear in each entry of the series, including a [[Post-credits scene|post-credits]] and audio [[Cameo appearance|cameo]] in the [[Evil Dead (2013 film)|2013]] and [[Evil Dead Rise|2023]] films, respectively. Throughout the series, Ash faces off against "[[Deadites]]", creatures [[demonic possession|possessed]] by the ancient evil of the Kandarian Demon. Ash, since his debut, has been considered a [[cultural icon]] and an iconic horror hero. In 2008, Ash was selected by ''[[Empire (magazine)|Empire]]'' magazine as the 24th greatest movie character of all time,<ref name="Empire 1">{{cite news |last=Sciretta |first=Peter |date=1 December 2008 |title=Empire's The 100 Greatest Movie Characters of All Time |url=http://www.slashfilm.com/empires-the-100-greatest-movie-characters-of-all-time/ |publisher=SlashFilm |access-date=12 October 2016 }}</ref> and in 2013, was voted by ''Empire'' as the greatest [[Horror film|horror movie]] character ever.<ref>{{cite magazine |last=Vijay |first=Amar |date=24 October 2013 |title=The 666 Greatest Horror Characters Of All Time |url=http://www.empireonline.com/movies/news/666-greatest-horror-characters-time/ |magazine=Empire |access-date=12 October 2016 }}</ref>

==Appearances==
===Films===
====''The Evil Dead'' (1981)====
{{main|The Evil Dead}}
Ash and his girlfriend Linda, sister Cheryl, and friends Scott and Shelly stay at a [[log cabin]] in the woods, where they find the ''"Naturom Demonto"'' (renamed or possibly translated to ''[[Necronomicon|Necronomicon Ex-Mortis]]'' in the sequels), a Sumerian ''[[Book of the Dead]]'', along with a tape recorder. The tape is a recording made by the cabin's owner Professor Knowby, who was translating a passage of the book. By playing the tape, the group unknowingly awaken the Kandarian Demon (the titular "Evil Dead") which can possess the living. They are possessed and killed one by one, until only Ash remains. He finally destroys the Book of the Dead by throwing it in the fireplace, and in doing so causes the possessed bodies of Scott and Cheryl to rapidly decay and "die". The film ends with Ash being suddenly attacked by the evil force (originally intended to portray his death).<ref>{{cite web |last1=Publika |first1=Liz |title=Bruce Campbell on the Legend of Bruce Campbell and 40 years of Evil Dead |url=https://www.artpublikamag.com/single-post/Bruce-Campbell-on-the-Legend-of-Bruce-Campbell-and-40-years-of-Evil-Dead |website=ARTpublika Magazine |publisher=ARTpublika Magazine LLC |access-date=17 October 2019 |archive-date=17 October 2019 |archive-url=https://web.archive.org/web/20191017220522/https://www.artpublikamag.com/single-post/Bruce-Campbell-on-the-Legend-of-Bruce-Campbell-and-40-years-of-Evil-Dead |url-status=dead }}</ref><ref>{{cite video | people = [[Sam Raimi]] (director) | title = [[The Evil Dead]] | type = [[Film]] | publisher = [[New Line Cinema]] |date = 1981}}</ref>

====''Evil Dead II'' (1987)====
{{main|Evil Dead II}}
In an [[retroactive continuity|alternate recap]] of the previous film, only Ash and Linda are shown on the trip to the cabin. Picking up from the ending of the first film, Ash is carried off by the demonic force and briefly possessed, released from the spirit by the light of dawn and falling unconscious. Attempting to leave, Ash finds the only bridge out completely destroyed and is forced to spend another night in the cabin. As the evil force toys with Ash's mind, his right hand becomes possessed and he cuts it off at the wrist with his chainsaw.

Later, the cabin owner's daughter, Annie Knowby, and three others arrive to discover what became of Professor Knowby. Despite banding together in an attempt to survive, the others are killed off leaving only Ash and Annie. To better fight the deadites, Ash affixes the chainsaw in place of his right hand and wields a "[[Sawed-off shotgun|boomstick]]" to match. Annie reads passages from the ''Necronomicon'', first to force the Kandarian Demon to manifest physically, and then opening a space-time vortex to banish the now-corporeal demonic spirit. However, Annie is stabbed by Ash's possessed disembodied hand; succumbing to her wound, she is unable to close the vortex after the entity is sucked away. Ash is sucked into the vortex after the entity and sent back in time to 1300 AD Europe. After saving a group of knights from an attacking deadite, he is hailed as the hero "who has come from the sky"; Ash can only scream in anguish at his situation.<ref>{{cite video | people = [[Sam Raimi]] (director) | title = [[Evil Dead II]] | type = [[Film]] | publisher = [[De Laurentiis Entertainment Group]], Renaissance Pictures |date = 1987}}</ref>

====''Army of Darkness'' (1992)====
{{main|Army of Darkness}}
After being accidentally transported to [[Middle Ages|medieval]] Europe, Ash must retrieve the ''Necronomicon'' so he can return home. Using his knowledge of modern technology, Ash constructs a mechanical prosthetic hand out of a gauntlet from a suit of armor. Bungling [[Klaatu barada nikto|the magic words]] that will allow him to safely retrieve it, Ash unleashes an army of the dead led by his monstrous doppelganger "Bad Ash". After leading the medieval soldiers to victory, Ash is given a potion that will allow him to sleep until his own time. Back in the present, Ash returns to his job as a sales clerk at S-Mart; when the store is attacked by a deadite, he kills it and is again hailed as a hero.

In the original ending, a distracted Ash drinks one drop too many from the potion, awakening instead in post-apocalyptic [[London]]. The film then cuts to black as his insane laughter is heard.<ref name="aod" />

====''Evil Dead'' (2013)====
{{main|Evil Dead (2013 film)}}
Ash makes an appearance in a [[post-credits scene]], in which he says his signature catchphrase, "Groovy".

====''Evil Dead Rise'' (2023)====
{{main|Evil Dead Rise}}
In 2023, [[Bruce Campbell]] appears in ''Evil Dead Rise'' in a [[cameo role]] as a priest heard translating the ''Necronomicon Ex-Mortis'' on a vinyl record (recorded in 1923) discovered by Danny, leading to Ellie's possession.<ref>{{cite web|url=https://collider.com/doctor-strange-multiverse-of-madness-bruce-campbell-interview|title=Bruce Campbell on Working with Sam Raimi, {{'}}''Evil Dead'',' and Pizza Poppa's Backstory|website=[[Collider (website)|Collider]]|first=Arezou|last=Amin|date=July 24, 2022|access-date=April 7, 2023}}</ref> In April 2023, the film's director [[Lee Cronin (director)|Lee Cronin]] stated that Campbell's character in the film was one "that could very well be Ash Williams", displaced in time.<ref name="Cameo">{{cite news|url=https://www.nme.com/features/film-interviews/evil-dead-rise-horror-interview-scary-movie-3429094|work=[[NME]]|first=James|last=Mottram|title={{‘}}''Evil Dead Rise''{{’}}: inside the year's scariest horror film|date=April 13, 2023|access-date=April 13, 2023}}</ref> Cronin later clarified it was indeed Ash, but neglected to elaborate how or why he'd ended up in 1923.

===Television===
====''Ash vs Evil Dead''====
{{main|Ash vs Evil Dead}}
In 2015, an older Ash appears as the main character in ''Ash vs Evil Dead'', a horror comedy series for [[Starz]]. In an interview with ''Entertainment Weekly'', Campbell stated, "Ash has survivor's guilt. You could have a heyday with his [[PTSD]]. He's a war vet. He doesn't want to talk about it, and he'll lie about that stump on his hand to impress the ladies. This is a guy who's got some issues. He's emotionally stunted. But he's the guy you want in the [[Defensive fighting position|foxhole]] next to you."<ref>{{cite magazine |last1=Hibberd |first1=James |title='Evil Dead' scoop: Bruce Campbell reveals series details |url=https://ew.com/article/2014/12/22/evil-dead-bruce-campbell-interview/ |magazine=[[Entertainment Weekly]]}}</ref>

=====Season 1 (2015–16)=====
In an attempt to impress a date, Ash accidentally releases the Kandarian Demon by reading from the ''Necronomicon'' while [[Effects of cannabis|intoxicated]]. His former coworkers Pablo Bolivar and Kelly Maxwell join forces with him after their encounters with the Evil Dead. Ash eventually discovers that the key to dispelling the evil is returning the book to the cabin and bury it within its grounds.

At the cabin, the group is confronted by Ruby, an ancient being and the original author of Necronomicon. Ruby offers Ash a compromise: if he allows her to release her demonic children as well as lord over them, then she will not only spare Pablo and Kelly but also fulfill his dream of living a normal life with his friends in Jacksonville, Florida. Ash accepts, delighting in the idea of finally living a normal quiet life. As the trio drive off, a radio broadcast reveals mysterious sinkholes are erupting across the country.

=====Season 2 (2016)=====
Ash's partying in Jacksonville is cut short when deadites show up. Declaring that Ruby has sent them, one calls him "Ashy Slashy". It is revealed that, after escaping from the cabin Ash had returned home, only for no one to believe him about the deadites. Instead believing that Ash had killed his sister and friends, they gave him the nickname "Ashy Slashy" and drove him out of town.<ref name="aved0201" /> Returning to Elk Grove to search for Ruby, Ash is reunited with his estranged father Brock who disowned him after Cheryl's death.

Ruby reveals that her children have betrayed her and attempted to take possession of the book themselves in order to summon a demon known as [[Baal]]; Ash and his friends form an alliance with Ruby to retrieve the Necronomicon and send the demon spawn back to hell. Reclaiming the book and throwing it into a portal to hell, the group unknowingly allows Baal to enter the mortal world.

After awakening in an asylum, Ash is confronted by a doctor (Baal in disguise) who tries to convince Ash that there were no demons but merely "delusions". As time goes on Ash appears to succumb to Baal's attempts, obeying commands to capture his former allies. However, it is revealed that Ash was merely playing along in order to gather the group to return Baal to hell; they succeed but Pablo is killed in the process.

Recalling [[Army of Darkness|previous adventures]] via time travel, Ash theorizes that it may be possible to bring Pablo back from the dead by going back in time to the cabin and preventing his younger self from ever finding the ''Necronomicon''. Taken back into the past by Ruby, the group is confronted by Baal and a younger Ruby; when Ash finally defeats Baal the cabin is set ablaze and sinks into the depths of hell. The trio return to the present and the citizens of Elk Grove throw a parade in Ash's honor. In a grateful speech, Ash declares that he wants to stay in Elk Grove and defend the town if evil ever returns. A post credits scene reveals the Necronomicon on the cabin grounds, left behind by Ash.

=====Season 3 (2018)=====
After the Necronomicon is once again found and read, the Evil Dead makes a return to Elk Grove. Ash reunites with former lover Candace Barr, and learns he has a daughter, Brandy. Ash, Pablo, and Kelly unite against the younger Ruby who plans to kill Ash and turn his long-lost daughter against him. Also introduced are the Knights of Sumeria, an ancient order dedicated to defeating the evil that worship Ash and his destiny to save mankind.

Entering through a dimensional rift, the Dark Ones take revenge on Ruby for imprisoning them millennia ago and reclaim the Necronomicon. With the Dark Ones now in the mortal realm, evil dead are summoned worldwide and a massive creature, Kandar the Destroyer, is unleashed. In Elk Grove, while military forces evacuate citizens, Ash decides to stay behind in order to finally fulfill his destiny of defeating the evil. After saying a heartfelt goodbye to his friends and daughter, Ash commandeers an abandoned tank and fires the Kandarian dagger into the head of Kandar, destroying the evil and saving the world.

Awakening from a coma in the far distant, technologically advanced future, Ash is told that the Dark Ones are on the move. The series ends with Ash saying his iconic line "Groovy" as he embarks on another quest to save the world.

===Video games===
In the 2000s, [[Bruce Campbell]] voiced Ash in a [[trilogy]] of [[video game]]s. The first was ''[[Evil Dead: Hail to the King|Hail to the King]]'', released in 2000 on [[PlayStation (console)|PlayStation]], [[Dreamcast]], and [[Windows]]. This game continues after ''Army of Darkness''. Ash is dating Jenny, a fellow S-Mart employee. After she convinces him to return to the cabin to face his fears, his severed hand replays the tape and sets the evil loose again. The second game, ''[[Evil Dead: A Fistful of Boomstick|A Fistful of Boomstick]]'', released in 2003 on [[Xbox]] and [[PlayStation 2]]. In this game Ash mentions Jenny died in a bus accident previous to this game. Ash watches TV in a bar in Dearborn, Michigan, where a local TV show, "Mysteries of the Occult", reads the passages from the ''Necronomicon'' setting the evil loose and possessing most of the town. The game also features time-travel, including colonial times and the civil war era. The third and final game was ''[[Evil Dead: Regeneration]]'', released in 2005 on Xbox, PlayStation 2, and Windows. This game plays through an alternate history: instead of being sucked into the vortex at the end of ''Evil Dead II'', Ash has been placed in a mental institution for the criminally insane. His doctor has gone mad and, having obtained the ''Necronomicon'', releases the deadites once again.

Ash appears in [[Telltale Games]]' ''[[Poker Night 2]]''. The player participates in a poker tournament against Williams, Sam from ''[[Sam & Max]]'', Claptrap from ''[[Borderlands (series)|Borderlands]]'', and [[Brock Samson]] from ''[[The Venture Bros]]''.<ref>{{cite web|url=https://www.telltalegames.com/pokernight2/|title=Telltale Games – Poker Night 2}}</ref> There is a special conversation in the game where if the player chooses to play in an ''Evil Dead''-inspired room, GLaDOS (the game's [[poker dealer|dealer]]) will reveal that Ash is actually Brock's ancestor through time travel as Ash had slept with a woman whose family line Brock is a member of some time during his adventure in ''Army of Darkness''.<ref>{{cite web|url=https://www.youtube.com/watch?v=s1l2rjmdttA |archive-url=https://ghostarchive.org/varchive/youtube/20211221/s1l2rjmdttA |archive-date=2021-12-21 |url-status=live|title=Brock Samson / Ash Williams connection (Poker Night 2)|website=[[YouTube]] |date=7 May 2013 }}{{cbignore}}</ref> In another conversation between him and Brock, it is revealed that the store Ash previously worked for, S-Mart, is confirmed to exist in the ''Venture Bros.'' universe.

Ash Williams also makes an unofficial appearance as a [[player character]] in the [[run-and-gun platform game]] ''[[Broforce]]''. In keeping with the game's naming convention, he is referred to as "Ash [[wiktionary:bro#Noun|Brolliams]]". His weapon is a shotgun whose bullets shoot in three directions, and his melee and special is where he slices and dices enemies with his chainsaw hand.

A leak in the perk selection screen revealed that Ash would be making an appearance in ''[[Dead by Daylight]]''.<ref>{{cite web|url=https://www.youtube.com/watch?v=fK3IpCkNntw |archive-url=https://ghostarchive.org/varchive/youtube/20211221/fK3IpCkNntw |archive-date=2021-12-21 |url-status=live|title=Dead by Daylight Leak – Evil Dead's Ash as Survivor|website=[[YouTube]] |date=19 March 2019 }}{{cbignore}}</ref> He was later officially announced with a trailer on March 28,<ref>{{cite web|url=https://www.youtube.com/watch?v=TIn-XB9QSM4 |archive-url=https://ghostarchive.org/varchive/youtube/20211221/TIn-XB9QSM4 |archive-date=2021-12-21 |url-status=live|title=DEAD BY DAYLIGHT presents Ash J. Williams – PAX EAST 2019|website=[[YouTube]] |date=28 March 2019 }}{{cbignore}}</ref> and released on April 2.

Ash is playable in the indie video game ''Phantom Halls''.

Ash is a playable character in the 2022 video game ''[[Evil Dead: The Game]]'', appearing alongside characters and locations from throughout the franchise. Williams is portrayed in all of his incarnations throughout the series.<ref>{{cite web |last1=Young |first1=Rory |title=Evil Dead: The Game Shows All the Playable Characters Confirmed So Far in New Images |url=https://gamerant.com/evil-dead-the-game-shows-playable-chartacters/ |website=Game Rant |date=2021-06-09}}</ref>

Ash appears as a playable character in ''[[Call of Duty: Modern Warfare II (2022 video game)|Call of Duty: Modern Warfare II]]'', as well as the free-to-play ''[[Call of Duty: Warzone 2.0]]'', as part of their sixth seasonal content update. His appearance is adapted from ''Evil Dead II''.<ref>{{Cite web |last=Staff |first=Call of Duty |title=Announcing Call of Duty: Modern Warfare II and Call of Duty: Warzone Season 06: The Haunting |url=https://www.callofduty.com/blog/2023/09/call-of-duty-modern-warfare-II-warzone-season-06-haunting-multiplayer-modes-zombies |access-date=September 21, 2023 |website=www.callofduty.com |language=en}}</ref>

Ash appears as a playable character in ''RetroRealms: Ash vs Evil Dead'' as well as being playable in ''RetroRealms: Halloween'' in a crossover appearance if both games are owned.<ref name="RetroRealms"/>

===Comics===
{{See also|Army of Darkness (comics){{!}}''Army of Darkness'' (comics)}}
In 1992, [[Dark Horse Comics]] released a three-issue adaptation of ''Army of Darkness'', adapted by [[John Bolton (illustrator)|John Bolton]] from Sam and Ivan Raimi's original script.

In 2004, [[Dynamite Entertainment]] acquired the rights to produce comics based on the ''Army of Darkness'' film, featuring Ash as the main character, starting with a four-issue miniseries titled ''Army of Darkness: Ashes 2 Ashes'' released in the fall of 2004. This miniseries later received two sequels (''Army of Darkness: Shop 'Till You Drop Dead'' and ''Army of Darkness vs. Re-Animator'', both released in 2005) which eventually turned into an ongoing series, and later more crossovers (most notably ''[[Marvel Zombies vs. The Army of Darkness]]'' and ''[[Freddy vs. Jason vs. Ash]]'' from 2007). These comics featured a version of Ash from a world where the events of the ''Evil Dead'' films didn't take place until the early 21st century, which was later designated by [[Marvel Comics]] as "Earth-818793" as part of their [[Multiverse (Marvel Comics)|multiverse numbering]] system.<ref>{{Cite book|title=Marvel Zombies: The Book of Angels, Demons & Various Monstrosities|publisher=Marvel Comics|year=2007}}</ref> In 2013, Dynamite announced a reboot of their ''Army of Darkness'' line titled "''Ash And The Army of Darkness''", which featured a new version of Ash Williams, one who chose to stay in the Middle Ages following an unexpected return to that time period. This rebooted series ran for eight issues, but was followed-up by two miniseries, ''Army of Darkness: Ash Gets Hitched'', and ''Army of Darkness'' Volume 4 (better known as "Ash In Space") in 2014. Dynamite returned to their original "Earth-818793" version of Ash with 2016's ''Army of Darkness: Furious Road'' miniseries, but have since gone on to publish more crossovers with other licensed titles that are independent of this continuity (such as ''[[Kiss (band)|KISS]]/Army of Darkness'' and ''[[Vampirella]]/Army of Darkness''). In 2019, Dynamite launched the crossover miniseries, ''Army of Darkness/[[Bubba Ho-Tep]]'', seeing Ash team up with another Bruce Campbell character, [[Cultural depictions of Elvis Presley|Elvis]].<ref>[https://www.dynamite.com/htmlfiles/viewProduct.html?PRO=C72513027684101011 ARMY OF DARKNESS/BUBBA HO-TEP #1]</ref>

In 2016, Space Goat Publishing released ''Evil Dead 2: Beyond Dead By Dawn'', a three-issue series that, much like Dynamite's ''Army of Darkness'' books, took the liberty of stating that the events of the first two ''Evil Dead'' films took place in the 21st century. The series (and its several sequels and one-shot follow-ups) features a [[simulacrum]] clone of Ash Williams as the main character, which was created from the original Ash's right hand by Annie Knowby.<ref>{{Cite book|title=Evil Dead 2: Beyond Dead By Dawn #1|last=Hannah|first=Frank|publisher=Space Goat Publishing|year=2016}}</ref>

===Other appearances===
Shortly before the upcoming [[2016 United States presidential election]] and the launch of the second season of ''Ash vs. Evil Dead'', Starz and Bruce Campbell, as Ash Williams, recorded an "Ash4President" bid for [[President of the United States|presidency]] in 2016,<ref>{{cite web | title=Ash From 'Evil Dead' Launches Presidential Bid: Watch His Amazing Campaign Ads | url=https://www.indiewire.com/2016/08/ash-vs-evil-dead-presidential-campaign-ads-bruce-campbell-1201720491/ | author=Vikram Murthi | website=[[IndieWire]] | date=August 26, 2016 | access-date=June 7, 2020}}</ref> complete with its own website for the faux campaign, promising to "Make America groovy again".<ref>{{cite web | title=Vote Ash4President | url=http://ash4president.com/ | archive-url=https://web.archive.org/web/20161204100119/http://ash4president.com/ | archive-date=December 4, 2016 | url-status=dead | access-date=June 7, 2020}}</ref>

Ash appears non-canonically in the [[pornographic parody film]] ''[[Evil Head]]'' from 2012; in the parody, he is portrayed by [[Tommy Pistol]],<ref>{{cite AV media | title=[[Evil Head]] | date=October 24, 2012 | publisher=Voyeur Media, Burning Angel | people=Doug Sakmann (director) | location=United States | type=pornographic parody}}</ref> who won the 'Best Actor' award for the role at the 2014 [[AVN Award|AVN Award Show]].<ref>{{cite web | title=TOMMY PISTOL WINS AVN's 'BEST ACTOR' FOR EVIL HEAD! | url=http://iconsoffright.com/2014/01/20/tommy-pistol-wins-avns-best-actor-for-evil-head/ | date=January 20, 2014 | access-date=April 19, 2020 | publisher=Icons of Fright | author=BJ Colangelo}}</ref>

The character was featured at ''[[Halloween Horror Nights]]'' in 2009 and 2017, the latter at both the Florida and Hollywood events.<ref>{{cite web | title=Ash vs Evil Dead maze announced for Halloween Horror Nights at Universal Orlando and Universal Studios Hollywood | url=https://www.insideuniversal.net/2017/07/ash-vs-evil-dead-announced-for-halloween-horror-nights/ | date=July 27, 2017 | access-date=June 7, 2020 | author=Jonathan Green | website=Inside Universal}}</ref><ref>{{cite web | title=Ash vs Evil Dead haunted house at Halloween Horror Nights 2017, Universal Orlando [LOW LIGHT POV] | url=https://www.youtube.com/watch?v=Yu_a2Mj4nqM |archive-url=https://ghostarchive.org/varchive/youtube/20211221/Yu_a2Mj4nqM |archive-date=2021-12-21 |url-status=live| date=September 16, 2017 | access-date=June 7, 2020 | author=Inside the Magic | via=[[YouTube]]}}{{cbignore}}</ref><ref>{{cite web | title=Ash vs. Evil Dead – Halloween Horror Nights 2017 (Universal Studios Hollywood, CA) | url=https://www.youtube.com/watch?v=lKCO4VML76Y |archive-url=https://ghostarchive.org/varchive/youtube/20211221/lKCO4VML76Y |archive-date=2021-12-21 |url-status=live| date=September 16, 2017 | access-date=June 7, 2020 | author=ThemeParkHD | via=[[YouTube]]}}{{cbignore}}</ref>

Ash (portrayed by Donal Thoms-Cappello<ref>{{Cite web |last=Pawlowicz |first=Lacey |date=August 4, 2020 |title=Evil Dead 2 – An Escape Room That Would Make Ash Williams Proud |url=https://www.haunting.net/evil-dead-2-review/ |archive-url=https://web.archive.org/web/20200930212012/https://www.haunting.net/evil-dead-2-review/ |archive-date=September 30, 2020 |website=haunting.net}}</ref>) appeared through pre-recorded video scenes at Hourglass Escapes' ''The Official Evil Dead 2 Escape Room'' in Seattle, Washington beginning in 2019. As of 2024, this marks the first and only instance of Ash being portrayed by an actor other than Bruce Campbell for an officially licensed live-action filmed ''Evil Dea''d production.

==Concept and creation==
According to Sam Raimi, Ash's name is a reference to his originally intended fate at the end of ''The Evil Dead'', stating "that's all that was going to be left of him in the end." Campbell, however, suggested the name was short for "Ashley"; the character is also referred to as "Ashley" by his sister Cheryl in the original ''Evil Dead''. When creating ''[[Army of Darkness]]'', Raimi toyed with giving him the full name "Ashley J. Williams",<ref>Warren, Bill (2001). ''The Evil Dead Companion''. Macmillan. (2001). {{ISBN|0-312-27501-3}}. p. 181</ref> which was later used by video games and comics involving the character. Campbell later confirmed in ''[[Cinefantastique]]'' that the full name was official.<ref>Clarke, Frederick S. (1991). ''Cinefantastique'' '''22–23''': p. 29</ref> The ''Ash vs. Evil Dead'' episode "Unfinished Business" also reveals that his middle name is Joanna (though the ''Army of Darkness'' comics had previously given his middle name as "James" after his grandfather, a fictitious member of [[Untouchables (law enforcement)|the Untouchables]]<ref>{{Cite book|title=Army of Darkness Volume 3 #9|last=Serrano|first=Elliott R.|publisher=Dynamite Entertainment|year=2012}}</ref>).

Bruce Campbell has stated Ash is incompetent at everything except fighting the Evil Dead.<ref>''Audio commentary for Evil Dead II, Bruce Campbell: "As dumb as Ash is, he's actually a capable guy with dealing with monsters"''</ref> Campbell also added that Ash is "a bad slow thinker and a good fast thinker". He knows some degree of [[hand-to-hand combat]] techniques, and shows prowess with a variety of weapons in various situations.<ref>In ''Army of Darkness'', Ash trains the people of [[King Arthur]]'s kingdom in [[martial arts]]</ref> His main strength seems to be his ingenuity: although he is repeatedly noted in the audio commentaries for ''The Evil Dead'' and ''Evil Dead II'' for his stupidity and ignorance, he has from the second film on been shown creating such things ranging from his chainsaw bracket and shotgun harness, gunpowder from mainly referencing its elemental makeup in a chemistry book, a fully functional prosthetic hand from a metal gauntlet, and the short-lived "Deathcoaster".

His invention and ingenuity are further expanded on in the games: in ''[[Evil Dead: Regeneration]]'', he creates fully functional weapons such as a [[flamethrower]] and a [[Harpoon|harpoon gun]] from spare parts that are merely laying about; and in ''[[Evil Dead: A Fistful of Boomstick]]'', the inventiveness seems to run in Ash's family, as his blacksmith ancestor in the Colonial Dearborn level is quickly able to make a flamethrower and a [[Gatling gun]] from spare parts Ash finds for him, when Ash says those things "haven't even been invented yet". In the 1992 comic adaptation of ''Army of Darkness'' written by Sam and Ivan Raimi, Ash says that he has a degree in engineering from Michigan State University.<ref>{{Cite book|title=Army of Darkness #1|last1=Raimi|first1=Sam|last2=Raimi|first2=Ivan|publisher=Dark Horse Comics|year=1992}}</ref>

Ash's personality and state of mind change drastically throughout the [[media franchise|franchise]]. In ''The Evil Dead'' and the beginning of ''Evil Dead II'', he is something of a laid-back everyman, but by the middle of ''Evil Dead II'' and into ''Army of Darkness'', he has grown into a much braver person, and becomes the voice of encouragement and confidence in Arthur's castle. It is at this point that Ash becomes known for his one-liners, and his personality takes on a more cynical, embittered tone. Raimi has said that he feels Ash's personality transformation in ''Darkness'' was very out of character.<ref>Sam Raimi's comments on the DVD audio commentary for the ''[[Army of Darkness]]'' Director's Cut.</ref>

==Characteristics==
{{More citations needed section|date=June 2020}}
[[Image:Evil ash 01.JPG|thumb|right|A possessed Ash in ''[[Evil Dead II]]''. Demonic versions of Ash are a recurring theme throughout the ''Evil Dead'' series.]]
In ''The Evil Dead'', Ash is portrayed as being incapable of dealing with the events around him. Over the course of the film, Ash gradually overcomes his fears and manages to fight off his possessed friends. He is shown to take his predicament very seriously in the first film, rather than in a comedic manner, as in the subsequent films. ''Evil Dead II'' portrays Ash as a braver character. Campbell commented that in the film Ash is more than capable at fighting off monsters. The character gradually became more of an [[antihero]] within ''Evil Dead II'' and its sequel, ''Army of Darkness.'' Ash's most defining characteristic is the chainsaw attached to his right arm, placed after cutting off his possessed hand in ''Evil Dead II''.

Since ''Army of Darkness'', Ash has been portrayed consistently as in Bruce Campbell's words "a guy who doesn't know anything, a big talker".{{Citation needed|date=October 2019}} Ash rarely takes situations seriously and is very incompetent as a hero or protagonist; He's often causing the conflict that drives the story forward rather than solving it while having a selfish, self-serving attitude towards others at the same time. In ''Ash vs. Evil Dead'', many of his neighbors call him an "asshole" and complain about his narcissistic cocky attitude while his boss frequently hounds him for making up excuses for getting out of work. At the same time, Ash has been portrayed as a womanizer and in the television series has been shown to flat out lie and invent sympathetic anecdotes to sleep with women at local bars. ''Ash vs. Evil Dead'' reveals that his father Brock Williams was often overly competitive with him as a child and it seems that many of Ash's traits have originated from his father's behavior. Despite his immature conceited attitude, Ash has been shown to have a softer, more heroic side. In ''Army of Darkness'' he chooses to stay behind and help the people of Arthur's castle fight the deadite army despite having nothing to gain from doing so. Over the course of the television series, Ash bonds with Pablo and Kelly, at one point calling Kelly the "daughter he never had." He also shows regret and remorse when he's forced to kill his elderly neighbor when she's becomes possessed and tries to kill him.

By the time of ''Ash vs. Evil Dead'', decades after the original films, Ash has aged considerably; he now wears [[dentures]], a "[[Corset|man girdle]]", and dyes his hair. According to Bruce Campbell, "we're milking the age thing now. He was the wrong guy thirty-five years ago, and now he's really the wrong guy for the job and that made it an interesting character to play".<ref>{{cite web|url=http://www.empireonline.com/movies/features/ash-vs-evil-dead-10-questions-bruce-campbell/|title=Ash Vs Evil Dead: 10 questions with Bruce Campbell|first=Ed|last=Gross|website=Empire|date=2016 }}</ref>

In the films, Ash has fought with several demonic depictions of himself, referred to in ''Army of Darkness'' as "'''Bad Ash'''", and also as "'''Evil Ash'''" by fans.<ref>{{cite web | title=Top 10 Evil Dead Moments, Ranked | url=https://screenrant.com/evil-dead-best-moments-ranked/ | date=November 16, 2019 | access-date=May 13, 2020 | website=[[Screen Rant]] | author=Rodolfo Salas}}</ref> The first illusion was in ''Evil Dead II'', where Ash experiences a hallucination wherein his reflection torments him over dismembering his girlfriend Linda with a chainsaw, and proceeds to choke him, only for Ash to realize he is choking himself. The second appearance was as a clone in ''Army of Darkness'', becoming "Bad Ash". Ash seemingly kills his clone and buries him, but "Bad Ash" is revived after Ash incorrectly recites the ''Necronomicon'' incantations. Bad Ash later leads the Army to [[King Arthur|Arthur]]'s castle to retrieve the ''Necronomicon'', even corrupting Ash's then-love interest Sheila. He battles "Good Ash" for the ''Necronomicon'', gets burnt with a torch, and continues fighting as a skeleton. Finally, Ash cuts off Bad Ash's right hand and catapults him into the sky on a lit sack of gunpowder, which then explodes.<ref name="aod" />

A new version of Bad Ash appears in the TV series ''[[Ash vs Evil Dead]]'', spawned from Ash's dismembered hand from ''Evil Dead II''. While essentially the same character, it has more in common with Ash in terms of personality, and even sharing old injuries and ailments which Ash uses to his advantage during their fight. Rather than being overtly evil and openly hostile, it is more subtle and comes across as a psychopath, being friendly and flirty towards Amanda at first but becomes unstable and aggressive when she rejects him. It appears in the third season of the show; born as an infant (but demonstrating superhuman abilities), it soon grows to again resemble the adult Ash. In contrast to the independence of other incarnations, this one is noticeably subservient to its creator, Ruby.

==Reception==
Ash ranked eleventh on [[UGO.com]]'s Top 100 Heroes of All Time list, describing him as "an egomaniacal, complaining, [[misogyny|misogynistic]] goon", but also the best "demon and zombie killer ever to be portrayed on the silver screen". They additionally praised the character for his humility at the conclusion of ''Army of Darkness'', in returning to his own time.<ref>{{cite web|url=http://www.ugo.com/games/top-heroes-in-entertainment/shows.asp?groupID=shows20-1&showID=ash-evil-dead |archive-url=https://web.archive.org/web/20071011002457/http://www.ugo.com/games/top-heroes-in-entertainment/shows.asp?groupID=shows20-1&showID=ash-evil-dead |url-status=dead |archive-date=2007-10-11 |title=Top 100 Heroes of All Time |work=[[UGO.com]] |publisher=[[UGO Networks]] |access-date=2008-12-13 }}</ref> ''[[Empire (magazine)|Empire]]'' ranked him the 24th Greatest Movie Character on their list of 100, calling him a "truly iconic horror hero", and a "delirious, delicious, dimwitted" parody of action heroes.<ref>{{cite magazine |url=http://www.empireonline.com/100-greatest-movie-characters/default.asp?c=24 |title=The 100 Greatest Movie Characters |magazine=[[Empire (magazine)|Empire]]|access-date=2009-07-26}}</ref> He was also ranked number 77 on Fandomania's list of the ''100 Greatest Fictional Characters''.<ref>{{cite web|url=http://fandomania.com/100-greatest-fictional-characters-80-76/ |title= The 100 Greatest Fictional Characters |date= 25 September 2009 |publisher=Fandomania.com |access-date=2010-05-21| archive-url= https://web.archive.org/web/20100612160103/http://fandomania.com/100-greatest-fictional-characters-80-76/| archive-date= 12 June 2010 | url-status= live}}</ref>

The ''Evil Dead'' films and the character of Ash influenced many 1990s [[first-person shooter]]s such as ''[[Doom (series)|Doom]]'', ''[[Duke Nukem 3D]]'', and ''[[Blood (video game)|Blood]]''. [[Duke Nukem (character)|Duke Nukem]] quotes so many lines from Ash that [[Bruce Campbell]] stated that he was angered by not being paid for them.<ref>[http://verbosity.wiw.org/issue7/bruce.html One on One with Bruce Campbell] verbosity.wiw.org</ref><ref>November 5, 1999 [https://web.archive.org/web/20010810105955/http://formen.ign.com/news/11886.html IGN For Men Interview: Bruce Campbell]</ref>

Another notable video game character influenced by Ash is [[Alisa Bosconovitch]]. Speaking on Alisa's creation, ''[[Tekken]]'' project director and chief producer [[Katsuhiro Harada]] explained, "Alisa was something we created based on internal staff feedback. We really wanted a character with chainsaws on her arms [...] I'm a huge fan of Sam Raimi's ''Evil Dead''."<ref>As quoted in ''The Art of Tekken Hybrid'' (Namco Bandai Games Inc., 2011), 26.</ref>

==References==
{{reflist}}

==External links==
{{wikiquote}}
* [http://www.bruce-campbell.com/ The Official Bruce Campbell Website]
* [http://www.deadites.net/ Bruce Campbell Deadites online]
* <span class="plainlinks">[https://comicvine.gamespot.com/ash/4005-11302/ Ash Williams] at Comics Vine</span>

{{Evil Dead}}
{{Ash vs Evil Dead episodes}}

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